INTEL: CHIP CHAMP
What's better than dominating a market? Dominating a market that's fast-growing and high-margin. That's the formula behind No.1 Intel, whose microprocessors reside inside PCs everywhere. Despite its near-monopoly position, Intel leaves nothing to chance. It's vigilant in guarding against incursions by rivals, and its marketing prowess is legend. Witness the Intel Inside campaign, which created a brand identity for a product that consumers never see and only vaguely understand.
Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.