NIKE: SWOOSH! When it comes to brand building, nobody does it better than Nike. Its ubiquitous swoosh emblem has become one of the best-known corporate symbols on the globe. But Nike doesn't think of itself just as a manufacturer: hence, the theme-park-like Nike Town stores, the team sponsorships around the world, and big deals with the likes of Michael Jordan. All that has helped the consumer-goods industry star pump out sales and earnings growth averaging close to 40% for three years straight.

Updated June 15, 1997 by bwwebmaster
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