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Position Filled: Part-Time Adviser with Full-Time Influence

Signs of Steve Jobs's clout since selling NeXT to Apple

PERSONNEL: NeXT vets take over top spots as Gil Amelio's recruits are demoted. All told, Jobs pushed for the promotion of four managers on Amelio's new eight-person executive committee.

RESTRUCTURING: Seeking $400 million in expense cuts, Amelio is expected to drastically pare back Apple's central R&D lab--one of several areas suggested by Jobs.

PRODUCTS: Jobs is urging Apple to focus on newfangled network computers that exploit the rise of the Internet.

MARKETING: Criticized for its fuzzy, feel-good marketing, Amelio has gone on the attack with tough-talking ads. Inside Apple, Jobs's old ''insanely great products'' slogan is again the mantra.


Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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