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Position Filled: Part-Time Adviser with Full-Time Influence
Signs of Steve Jobs's clout since selling NeXT to Apple RESTRUCTURING: Seeking $400 million in expense cuts, Amelio is expected to drastically pare back Apple's central R&D lab--one of several areas suggested by Jobs. PRODUCTS: Jobs is urging Apple to focus on newfangled network computers that exploit the rise of the Internet. MARKETING: Criticized for its fuzzy, feel-good marketing, Amelio has gone on the attack with tough-talking ads. Inside Apple, Jobs's old ''insanely great products'' slogan is again the mantra.
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Updated June 15, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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