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What Schwab Is Doing to Keep Its Edge-- Developing self-help products for customers' use in making investment decisions. -- Introducing a broad range of Internet-based transaction and information services such as Market Buzz -- Streamlining customer service to give investors more personal attention -- Creating a system to identify those customers who are in need of assistance -- Simplifying its mutual-fund selection by offering ''funds of funds''
-- Boosting its ad budget to include the broadcast-TV networks
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Updated June 15, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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