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PARTNERING PAYS OFF

Coopers & Lybrand's survey of 419 fast-growing companies suggests that pairing up is profitable. In the past three years, 56% of the surveyed companies teamed up with another firm, typically six times. On average, they not only grew faster but also were larger, richer, and more productive. Partnering is most frequent in the service sector, especially among computer, media-related, and consulting companies. The most common ways that companies team up are for research (43%), licensing (28%), and sharing employees (17%).

EDITED BY EDITH UPDIKE



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