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The Web Gets Pushy

1. A person downloads Webcasting software. She is asked to fill out a profile specifying what type of information she'd like to receive--for example weather, computer industry news, and selected stock prices.

2. The profile is submitted to the Webcasting service and stored on a database.

3. Special software programs then search a pool of content--in most cases a selection of content ''channels'' and Web sites. The software retrieves the requested information and sends it out.

Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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