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Up and Down with Apple

FEBRUARY, 1981: Gassee joins Apple to launch its French subsidiary. In 1985, after making it Apple's largest foreign unit, he moves to the U.S. to run product development.

OCTOBER, 1990: Now ceo John Sculley's No. 2, Gassee is pushed out as Macs lose ground to cheaper PCs. Soon after, he launches Be.

OCTOBER, 1995: At a high-tech gabfest, Gassee unveils Be's technology to a standing ovation.

JULY, 1996: Be and Apple begin serious buyout talks.

DECEMBER, 1996: Apple spurns Be for NeXT Software.


Updated June 15, 1997 by bwwebmaster
Copyright 1997, by The McGraw-Hill Companies Inc. All rights reserved.
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