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THIS NET BIZ MUST BE MAKING MONEYIF SUPER BOWL ADVERTISING is any gauge, the Internet is coming of age. Tiny Auto-By-Tel will be the first Internet-based business ever to ante up for a spot--an estimated $1.2 million for 30 seconds during Jan. 28's Super Bowl XXXI. The animated spot will tell how the two-year-old company's car buying service is changing the way cars are sold. Auto-By-Tel (www.autobytel.com) matches prospective car buyers to car dealers, who pay for the service. It also offers low-cost financing and insurance.
EDITED BY GEOFF LEWIS
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Updated June 15, 1997 by bwwebmaster
Copyright 1997, Bloomberg L.P.
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