01/27/97 THE BUSINESS WEEK BEST-SELLERS OF 1996

THE BUSINESS WEEK BEST-SELLERS OF 1996

IN THIS ISSUE, BUSINESS WEEK PRESENTS ITS first annual list of top-selling business books for the past year.
In 1996, readers sought advice on investing, forecasts of the future, and counsel on managing. There was interest in digital-age developments and in how to deal with the tax man. But most popular of all were works on two bespectacled subversives--Dilbert and Dogbert.
HARDCOVER BUSINESS BOOKS

1 THE DILBERT PRINCIPLE by Scott Adams (HarperBusiness $20) The revenge of the cubicle dwellers.
2 DOGBERT'S TOP SECRET MANAGEMENT HANDBOOK by Scott Adams (HarperBusiness $16) Biting observations from a top dog.
3 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Simon & Schuster $24) An online investment duo puts it on paper.
4 WALL STREET MONEY MACHINE by Wade B. Cook
(Lighthouse Publishing $24.95) Formulas to help you strike it rich.
5 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $25) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.
6 AGAINST THE GODS by Peter L. Bernstein (Wiley $27.95) Risk management in the making of the modern world.
7 ONLY THE PARANOID SURVIVE by Andrew S. Grove (Currency $27.50) Intel's CEO describes how to turn crises into moments of opportunity.
8 THE BEARDSTOWN LADIES' STITCH-IN-TIME GUIDE TO GROWING YOUR NEST EGG by the Beardstown Ladies' Investment Club with Robin Dellabough (Hyperion $19.95) The team from Illinois turns to retirement planning.
9 CLICKING by Faith Popcorn and Lys Marigold (HarperCollins $26) Spotting trends in order to achieve success and personal fulfillment.
10 INSIDE THE TORNADO by Geoffrey A. Moore (HarperBusiness $25) Lore on marketing from Silicon Valley.
11 THE DISCIPLINE OF MARKET LEADERS by Michael Treacy and Fred Wiersema (Addison-Wesley $25) Consultants diagnose what successful companies do.
12 THE ROAD AHEAD by Bill Gates, with Nathan Myhrvold and Peter Rinearson (Viking $29.95) Observations on the I-way and a peek at the $30 million house that Bill built.
13 RAVING FANS by Kenneth Blanchard PhD and Sheldon Bowles (Morrow $20) How to turn customers into your biggest boosters.
14 THE DIGITAL ECONOMY by Don Tapscott (McGraw-Hill $24.95) How the Infobahn is changing business.
15 THE FUTURE OF CAPITALISM by Lester C. Thurow (Morrow $25) Is the economic system headed for a new dark age?

PAPERBACK BUSINESS BOOKS

1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $12) Habitually popular.
2 THE BEARDSTOWN LADIES' COMMON-SENSE INVESTMENT GUIDE by the Beardstown Ladies' Investment Club with Leslie Whitaker (Hyperion $10.95) Recipes for Four-Bean Salad, Five-Hour Stew--and 23% returns.
3 FIRST THINGS FIRST by Stephen R. Covey, A. Roger Merrill, and Rebecca R. Merrill (Fireside $14) Managing your time by balancing your life.
4 LEARN TO EARN by Peter Lynch and John Rothchild (Fireside $13) Capitalism for beginners.
5 THE 1996 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $14.95) The enduring job-search bible.
6 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $8.95) Give them a champagne brunch, a casual-dress day--or plain old cash.
7 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside $13.95) Concise explanations enriched with graphics.
8 GET A FINANCIAL LIFE by Beth Kobliner (Fireside $11) Hey, Gen-Xers--mutual funds and mortgages can be fun!
9 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $11.95) A Harvard team's step-by-step guide to conflict resolution.
10 YOUR MONEY OR YOUR LIFE by Joe Dominguez and Vicki Robin (Penguin $11.95) To achieve financial independence, restructure your life.
11 THE ONLY INVESTMENT GUIDE YOU'LL EVER NEED by Andrew Tobias (Harcourt, Brace $12) Overcoming ''money intimidation,'' now in an updated edition.
12 PERSONAL FINANCE FOR DUMMIES by Eric Tyson (IDG Books $16.95) Lighthearted primer.
13 THE ONE MINUTE MANAGER by Kenneth Blanchard PhD and Spencer Johnson M.D. (Berkley $9.95) Three management techniques, conveyed in brief story form.
14 THE WARREN BUFFETT WAY by Robert G. Hagstrom Jr. (Wiley $14.95) A useful analysis of how Buffett does it.
15 J.K. LASSER'S YOUR INCOME TAX 1996 by the J.K. Lasser Institute (Macmillan $14.95) The eternal struggle.
BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales, January through December, 1996.
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