Intel's Power Play GOAL: Boost market acceptance of its design standards and newest microprocessors. STRATEGY: Cut computer makers' reliance on middlemen by also becoming a major producer of circuit boards, an industry dominated by Taiwan. RESULT: Intel seized major share of motherboard market, speeding up acceptance of the Pentium and boosting control over standards. But big losses forced it to scale back production, leaving room for Taiwanese to prosper. DATA: BUSINESS WEEK

Updated June 15, 1997 by bwwebmaster
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