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THE WEB'S WIDER WORLD OF PIZZA DELIVERYONE OF THE WEB'S FIRST electronic-commerce setups was Pizza Hut's take-out service in the San Francisco Bay area. CyberSlice Inc. in Seattle plans to take the idea national. Hungry surfers just tap into CyberSlice's Web site (www.cyberslice.com), enter their town and street address, and then get a listing of all the pizzerias that are open and ready to deliver to them at that moment. Once they've chosen a pizzeria, perused its menu, and picked a pie with toppings, CyberSlice's computer calls the selected merchant within two minutes and reads the order in a computer-synthesized voice. That way, pizzerias need not invest in any new equipment to participate. Consumers pay, as usual, upon delivery. The pizzerias will pay CyberSlice a fee ranging from 50 cents to $3 per order. At first, the service will involve about 1,000 pizzerias in the Seattle, Boston, and New York metropolitan areas. But CyberSlice plans to expand to other cities by March. Local franchises of national pizza brands, such as Domino's Pizza Inc., may get involved, CyberSlice says. Meanwhile, the company is looking into applying the same technology to other types of locally provided food and services.
EDITED BY JOHN W. VERITY
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Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
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