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...And Planning a Big Holiday Splash...

-- Hot new Macs starting as low as $1,500 and big rebates to retailers on older models

-- A $10 million marketing campaign to help consumers find Macintosh software, which is often lost in a sea of Windows titles

-- New distribution policies designed to push more machines through top wholesalers and incentives to help Apple's most loyal dealers boost sales

-- A big advertising push to woo parents and exploit Apple's strength in the education market



Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.
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