|
|
 |
 |
 |
 |
   |
...And Planning a Big Holiday Splash...-- Hot new Macs starting as low as $1,500 and big rebates to retailers on older models -- A $10 million marketing campaign to help consumers find Macintosh software, which is often lost in a sea of Windows titles -- New distribution policies designed to push more machines through top wholesalers and incentives to help Apple's most loyal dealers boost sales -- A big advertising push to woo parents and exploit Apple's strength in the education market
|
Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use