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SPRINT'S NEW CYBERSPACE SHOTSPRINT IS ABOUT to launch a promotion aimed at vaulting its fledgling Internet service into the big leagues. Its secret weap-on: a video chain. The long-distance phone company is teaming up with Viacom's Blockbuster unit to offer a new Internet service aimed at the movie-renting public. Sprint will distribute 1.5 million Net-linking disks for the service through Blockbuster's 3,200 outlets to video and music customers. The Sprint-Blockbuster software will deposit people at a Web site where they can preview film clips, listen to the latest music, and peruse movie and record reviews. From there, for $19.95 per month, they can cruise the Net. Sprint's multimillion-dollar promotion at Blockbuster will run just two months, although it may be extended. Certainly Sprint has a long way to go with its Internet service, which began in August and has fewer than 50,000 subscribers so far. Industry leader AOL boasts more than 6 million, and telecom rival AT&T's Net outfit, 200,000.
EDITED BY LARRY LIGHT
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Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
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