WHAT MAY PUMP UP WESTINGHOUSE Now that the Presidential elections are out of the way, investment manager Mark Boyar is gearing up for a big switch in the market. ''Money will begin to flow out of areas that have become overpriced and into stocks that are undervalued,'' says Boyar, who heads a New York investment firm that specializes in companies with unrecognized intrinsic value. The out-of-favor stocks, he expects, ''will be in, and the current hits will be out.'' A stock in Boyar's ''in'' category: Westinghouse Electric (WX)--one of the worst-performing components of the record-breaking Dow Jones industrial average for the past two years. Although the Dow has rocketed up 20% this year, Westinghouse has edged up only 7%, to 18 a share. It's barely half of its high of 35 in 1990. In the next few months, Boyar thinks the stock will climb to the mid-20s. In 12 to 18 months, he sees it rising to 35--solely on the company's business potential. Boyar bought into Westinghouse after it acquired CBS for $5.4 billion in November, 1995. Westinghouse is the kind of company, he notes, that ''you nurture and hold for a longer period because of its huge, still-unrecognized assets.'' Westinghouse, which sold off some assets earlier this year, agreed in October to acquire Infinity Broadcasting for $3.8 billion in stock in order to widen its reach in the radio business. With CBS and Infinity, notes Boyar, Westinghouse is building up a radio-and-TV empire that he believes in three to five years will become the leader in broadcasting. Westinghouse is looking into splitting the company in two: broadcasting and industrial operations. Here's how Boyar sees events unfolding: Westinghouse will first sell or spin off to shareholders its industrial businesses, valued at more than $4 billion. These include power generation and temperature-control equipment. As for CBS, Group W radio, and Infinity Broadcasting--which Boyar says are worth ''conservatively'' $13 billion--they will become Westinghouse's core business. ''Westinghouse should then command a higher market valuation.'' Once Westinghouse achieves that goal, he says, the TV-and-radio network will become an ''attractive takeover target--whether CEO Michael Jordan wishes it or not--for the likes of MCA,'' Seagram's film-and-entertainment unit. Argues Boyar: ''Such valuable long-term assets make Westinghouse a priceless play over the near term.'' BY GENE G. MARCIAL RELATED ITEMS CHART: Getting The House In Order Return to top of story

Updated June 14, 1997 by bwwebmaster
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