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Using Info Tech To Woo Customers-- Discern, via data warehouses, prospective customers' precise tastes to predict future buying decisions -- Analyze data on existing customers to determine which are most profitable and concentrate on them -- Bind good customers to the firm by customizing such services as transaction executions and interaction with the company's own models -- Get customers to buy more services through sophisticated mail and telephone solicitations by using buying-pattern data
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Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
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