Using Info Tech To Woo Customers
-- Discern, via data warehouses, prospective customers' precise tastes to predict future buying decisions
-- Analyze data on existing customers to determine which are most profitable and concentrate on them
-- Bind good customers to the firm by customizing such services as transaction executions and interaction with the company's own models
-- Get customers to buy more services through sophisticated mail and telephone solicitations by using buying-pattern data
Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.