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Redefining the CFO

OLD ROLE:
-- Bean-counter; minor player in formulating corporate strategies
-- Focused on narrow treasury and accounting matters
-- Preoccupied with cost efficiencies

NEW ROLE:
-- Major player; involved in line activities and long-range planning
-- Uses financial technologies for more challenging analytical tasks
-- Integrally involved in boosting revenues


Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.
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