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Tips for Taming Knockoffs

GET LEGAL PROTECTION: Patents, trademarks, and copyrights cost several thousand dollars in legal fees, but they're invaluable in scaring away copycats.

DEFEND YOURSELF AGGRESSIVELY: Sic attorneys on knockoff artists immediately. Delaying weakens your legal rights, gives imitators an opportunity to steal customers, and encourages new copycats.

AVOID PROBLEM COUNTRIES: Think twice before selling, licensing, or manufacturing your product in nations where counterfeiting thrives, such as China, the former Soviet Union, and Mexico.

DIFFERENTIATE YOUR PRODUCT: Once the knockoffs hit, consider certifying the authenticity of your goods with holograms.

DATA: BUSINESS WEEK



Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.
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