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ANTEING UP FOR A DIGITAL JOURNAL

THEY COULD GET IT FOR FREE via Microsoft's Internet Explorer browser, but 30,000 subscribers are paying up to $49 for a year's subscription to the Wall Street Journal's Interactive Edition. The service, which contains the full text of all Journal editions plus news updates, archival access, and other features, began charging on Sept. 21, five months after its debut. Between 35% and 40% of the paying customers also get the newsprint Journal, which costs $164 a year. But publisher Dow Jones expects that less than 10% of the overlapping audience will drop the print version. ``Most people still want the Journal on paper,'' says newspaper analyst John Morton. The Journal says the Interactive Edition needs a little more than 100,000 subscribers before it turns a profit.

EDITED BY KEITH H. HAMMONDS


Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.
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