Cablespeak BUNDLING A marketing effort to increase revenues from a single customer by offering a combination of services, like cable and telephone service CABLE MODEMS High-speed modems that use cable's thick coaxial wires to handle more data faster than thinner telephone wires DIGITAL COMPRESSION Crunches data to allow more information and TV programming to be transmitted over wires or through the air DIGITAL SET-TOP BOX Device that hooks up to a TV and can collect, store, and display digitally compressed TV signals DBS Direct-broadcast satellite beams TV content or data from a satellite to any TV hooked up to a compatible dish INTERACTIVE TV Two-way communications for information and entertainment on the TV screen WIRELESS CABLE A lower-cost version of DBS, in which signals are collected and transmitted to towers for retransmission to homes outfitted with special antennas

Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use