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DIRECT-MAIL E-MAIL

The ability to create dozens of ``personalized'' letters was one of the first chores businesses used computers for, but it has been hard to do with E-mail. Now, a $49 program from Alpha Software called NetMailer (trial version available for download at www.alphasoftware.com) helps. You compose your message in NetMailer's editor, inserting variables for the address, salutation, and other personal data. The program then inserts the correct information from a database. The individual E-mails are then sent over the Internet.

BY STEPHEN H. WILDSTROM


Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.
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