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Where The Cybercash Will Come From

Transactions: Net merchants this year will hawk some $518 million worth of goods, from CDs to computers. Total cybersales could swell to $6.6 billion by 2000, figures Forrester Research.

Subscriptions: For now, most content on the Net is free. Still, sales of subscription services on the Web will hit $120 million this year, says Jupiter Communications. By 2000, the number is expected to be $966 million.

Advertising: The Net is emerging as a medium uniquely suited for advertisers looking to reach target customers directly. Spending on Web ads will hit $312 million this year, growing to $5 billion by 2000, Jupiter figures.


Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.
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