|
|
 |
 |
 |
 |
   |
|
|
|
|
|
|
|
The Art of LicensingKEEP CONTROL: Engelbreit retains all rights to her artwork and copyrights each design--a simple $20 process.
PUSH QUALITY: She employs her own artists to transpose her designs onto licensed goods and insists on the right to approve products before they hit the market.
STAY SHORT: Engelbreit keeps her licenses short-term so that she can renegotiate as her market value increases.
SPREAD IT AROUND: She maximizes revenue by licensing the same design to multiple companies for different products.
|
Updated June 20, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use