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The Rest Of The World Goes SimpleHow other companies are streamlining
NABISCO plans to trim its product line by 15% and cut new-product launches by 20%
TOYOTA is slashing by 20% the development costs of its 1997 Camry by taking out unnecessary content
CITIBANK is replicating model branches developed in Chile and Greece around the world, instead of reinventing them in each market
CLOROX simplified its trade promotions and trimmed the number of items it sells
GENERAL MOTORS has reduced the number of U.S. car models from 53 to 44 since 1994 and combined its Pontiac and GMC divisions to simplify marketing
COLGATE-PALMOLIVE consolidated worldwide advertising un-der a single agency to move winning ads around the world fast
KRAFT this spring led a cereal-industry move toward lower, more stable list prices
DATA: BUSINESS WEEK
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Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
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