Cover Story
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MAKE IT SIMPLE
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COVER IMAGE: Marketing: Make It Simple
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CHART: Procter Cuts Its Product Roster...
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TABLE: How Procter & Gamble Is Paring Down
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TABLE: The Rest Of The World Goes Simple
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AN OLD COACH WITH NEW DISCIPLINE
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Up Front -- Convention Report '96
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TALK SHOW
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PUBLIC WORKERS, PRIVATE ANGER
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CASEY JONES AT THE LAPTOP
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A MUST-GET FOR LIMOUSINE LIBERALS
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GREASE IS THE WORD
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TABLE: Top Soft-Money Contributors
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SPENDING CAP? WHAT SPENDING CAP?
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ONE F.O.B. WHO'S M.I.A.
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NOT ONE, BUT TWO DALEYS TO PLEASE
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CHART: Busier Voting Booths
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FOOTNOTES
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Readers Report
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DISSECTING DOLE'S TAX CUT
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NOT QUITE A SUPPLY-SIDER YET
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WHERE THE BUDGET'S FAT IS: THE PENTAGON
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HOW IMMIGRATION FITS IN THE WELFARE PICTURE
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THE POINT IS, EXPORTS DO CREATE JOBS
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BANKS ARE VICTIMS OF THEIR CIRCUMSTANCES
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SOMETHING WAS FAMILIAR ABOUT THAT SUHARTO PROJECT
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Corrections & Clarifications
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Leaving your job? Weigh your 401(k) options (Personal Business, Aug. 26)
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Keiretsu connections (International Business, July 22)
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Books
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WHO'S TO BLAME? CORPORATE AMERICA
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UP FROM BALTIMORE
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Technology & You
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STUDYWORKS: WILL IT HELP ACE MATH OR SCIENCE?
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ALL IN A KEYBOARD
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PHOTO: Visioneer Paper Port IX
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QUICK TRANSLATOR
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Economic Viewpoint
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HAPPY LABOR DAY, CITIZEN SIX-PACK. HAVE SOME CRUMBS
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Economic Trends
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KEMP'S FISCAL JUMPER CABLES
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CHART: Investment Falls Short
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BOOSTING PENSION SIGNUPS
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HINTS OF PAYROLL HIKES
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CHART: Hiring Plans on the Rise
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A DROP IN GLOBAL TRADE?
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Letter From Peru
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NO BOOM TIMES IN THE BARRIO
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MAP: Lima, Peru
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Business Outlook
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U.S.: WITH JOBS STRONG, CONSUMERS ARE FEELING FRISKY
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CHART: Households Are In High Spirits
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CHART: Unemployment Lines Grow Shorter
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CHART: Order Books Are Filling Up
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JAPAN: A HUMBLE--BUT WIDENING--RECOVERY
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CHART: The Tankan Survey: Halting Improvement
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News: Analysis & Commentary
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CLINTON'S CANNONBALL RUN
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TABLE: The Electoral Vote Today
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WRONG-WAY BILL'S ECONOMIC TOUCHDOWN
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TABLE: Grading Clintonomics
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COMMENTARY: THE PERILS OF TAKING THE BLACK VOTE FOR GRANTED
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TOBACCO'S RACE AROUND THE FDA
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TABLE: Joe, The Comeback Camel?
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TOBACCO COUNTRY'S HOMEGROWN JUDGE
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COMMENTARY: CLINTON'S ANTISMOKING PLAN WON'T EXACTLY KICK BUTT
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WHO GOT SMOKED IN INDIANAPOLIS?
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COMMENTARY: PERSONAL BANKRUPTCY: HOW TO SLOW THE STAMPEDE
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FIRST GAMBLING, THEN A BANK: CALIFORNIA HAS RESERVATIONS
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DEMOLITION DERBY FOR CAR DEALERS ON WALL STREET?
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TABLE: Dealing For Dollars
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A FAT PILL WITH A BIG FAT PROBLEM
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CHART: Redux Is Red-Hot
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In Business This Week
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CONSECO'S EXTREME SHOPPING
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CRUNCH TIME AT ARCHER DANIELS
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MAJOR BUCKS FOR A MINING COMPANY
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IT'S TARGET CHRYSLER IN CANADA
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INGRAM'S $0-A-YEAR MAN
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FOXMEYER HIRES A TURNAROUND ACE
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ET CETERA . . .
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AST MASTER
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CHART: AST Research Stock Price
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Washington Outlook
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SMALL-BUSINESS EXPORTERS GET A BOOST FROM BILL
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SCHUMER'S CHOICE
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ANTITRUST SHUFFLE
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THE PEROT FACTOR
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International Business
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KIM VS. THE CHAEBOL: UNFINISHED BUSINESS
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CHART: South Korea's Challenges
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EUROPE PUTS ITSELF ON A CRASH DIET
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TABLE: Can Europe Get Fiscal?
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International Outlook
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BEHIND THE SHOWMANSHIP, RUSSIA'S LEBED HAS A BOLD PLAN
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People
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VEGAS' LYLE BERMAN: YOU GOTTA KNOW WHEN TO HOLD 'EM
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TABLE: A Gambler's Hand
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Inside Wall Street
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PICKING STOCKS WITH LOUSY PR
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KEEP A WATCH ON THIS UGLY DUCKLING
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LORAL SPACE IS ON THE LAUNCHING PAD
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CHART: A Surge After The Spin-Off
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Government
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AIRLINES: IS FAULTY MAINTENANCE A GREATER THREAT THAN TERRORISM?
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TABLE: How well-trained are aircraft mechanics?
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Marketing
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MAURICE SAATCHI: THE FLASH IS BACK, BUT...
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Information Processing
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DON'T SURF TO US, WE'LL SURF TO YOU
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TABLE: Webcasters
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JUNK E-MAIL: GARBAGE IN--AND IN AND IN
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TABLE: Tools of the Trade
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Bits & Bytes
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A BETTER IDEA FOR SMART PHONES?
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WHAT'S ONLINE TONIGHT? LOOK IT UP
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WHEN A GIGABYTE OF STORAGE JUST ISN'T ENOUGH
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PHOTO: Olympus SYS.230
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THE OFFICIAL FOOTBALL POOL WEB SITE
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Bits & Bytes Contacts
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Science & Technology
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INTEL'S DASH DOWN MEMORY LANE
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CHART: The Flash Market Is Surging
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PALM COMPUTING HAS A ROCKET IN ITS POCKET
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PHOTO: Pilot PDA
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Developments to Watch
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ON THESE DISKS, STORAGE ISN'T ONLY SKIN DEEP
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ONE GIANT LEAP FOR GENE THERAPY?
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THE RACE TO BUILD A MISSILE-ZAPPING 747
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INNOVATIONS
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Developments to Watch Contacts
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Personal Business
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HOW TO PRACTICE SAFE SURFING
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TABLE: Foiling Cyberspace Privacy Invaders
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HIGH YIELDS, LOW COST, FUNNY NAMES
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TABLE: A Hodgepodge of Hybrids
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THE SKINNY ON ADULT PIMPLES
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TABLE: Battling the Bumps
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Business Week Index
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BUSINESS WEEK INDEX
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CHART: Production Index
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THE WEEK AHEAD
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Investment Figures of the Week
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INVESTMENT FIGURES OF THE WEEK
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CHART: Stocks, Bonds and the Dollar
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Editorials
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TOBACCO: IT'S A LAW-AND-ORDER ISSUE
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SO WHO NEEDS 147 TOOTHBRUSHES?
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SAFETY IN THE SKIES BEGINS AT THE FAA
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International -- Cover Story
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GLOBAL INVESTING (int'l edition)
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INT'L COVER IMAGE: Global Investing
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CHART: The Case For Equities Around The World Part 1
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CHART: The Case For Equities Around The World Part 2
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TABLE: The Top Picks In Stocks Overseas
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ONE INVESTOR'S MOST-FAVORED NATIONS--AND STOCKS (int'l edition)
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HOW AMERICANS CAN BUY STOCKS OVERSEAS (int'l edition)
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IN EMERGING MARKETS, IT PAYS TO BE PICKY (int'l edition)
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TABLE: Emerging-Market Stocks On Special
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International -- Spotlight on Turkey
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PROSPERITY DEPENDS ON GEOPOLITICS...AND TWO FABLED RIVERS (int'l edition)
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MAP: Tigris And Euphrates
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International -- Readers Report
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THE GE-MITSUI ALLIANCE: DON'T CALL IT KEIRETSU (int'l edition)
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International -- European Business
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CLEANING UP AFTER COMMUNISM IN POLAND (int'l edition)
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TABLE: American Companies Are Ready To Help
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International -- Asian Business
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WHAT'S FUELING JAKARTA'S ANGER (int'l edition)
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TABLE: Down And Dirty In Jakarta
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International -- Editorials
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EUROPE'S DEADLINE MAY BE TOO BRUTAL (int'l edition)
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TIME TO END KOREA'S OTHER TYRANNY (int'l edition)
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