07/29/96 TABLE: The Business Week Best-Seller List

The Business Week Best-Seller List

HARDCOVER BUSINESS BOOKS 1 THE DILBERT PRINCIPLE by Scott Adams (HarperBusiness -- $20) The revenge of the cubicle dwellers. 2 WALL STREET MONEY MACHINE by Wade B. Cook (Lighthouse Publishing -- $24.95) Formulas to help you strike it rich. 3 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Simon & Schuster -- $24) An online investment duo puts it in writing. 4 CLICKING by Faith Popcorn and Lys Marigold (HarperCollins -- $26) Spotting trends in order to achieve success and personal fulfillment. 5 ON THE BRINK by Norman Brinker and Donald T. Phillips (Summit -- $24.95) A fast-food magnate's career and personal crisis. 6 THE SECOND CURVE by Ian Morrison (Ballantine -- $25) Successfully confronting new technologies, new consumers, and emerging markets. 7 INSIDE THE TORNADO by Geoffrey A. Moore (HarperBusiness -- $25) Lessons on marketing mined from Silicon Valley. 8 LEADERSHIP SECRETS OF THE ROGUE WARRIOR by Richard Marcinko (Pocket Books -- $20) The Navy SEAL and novelist's commandments for business. 9 THE PATH by Laurie Beth Jones (Hyperion -- $16.95) How to plot your own mission statement. 10 CO-OPETITION by Adam M. Brandenburger and Barry J. Nalebuff (Currency -- $24.95) Game theory and strategy for a world of changing business rules. 11 THE DISCIPLINE OF MARKET LEADERS by Michael Treacy and Fred Wiersema (Addison-Wesley -- $25) Consultants diagnose what successful companies do. 12 THE FUTURE OF CAPITALISM by Lester C. Thurow (Morrow -- $25) Is the economic system headed for a new dark age? 13 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness -- $25) How 3M, Wal-Mart, Procter & Gamble, and others became standouts. 14 THE LOYALTY EFFECT by Frederick F. Reichheld (Harvard Business School -- $24.95) How loyalty between management and employees spurs company growth and profits. 15 THE ROAD AHEAD by Bill Gates, with Nathan Myhrvold and Peter Rinearson (Viking -- $29.95) Observations on the I-way and a peek at the $30 million house that Bill built. PAPERBACK BUSINESS BOOKS 1 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside -- $12) Habitually popular. 2 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman -- $8.95) Give them a champagne brunch, a casual-dress day--or plain old cash. 3 GET A FINANCIAL LIFE by Beth Kobliner (Fireside -- $11) Hey, Gen X'ers--mutual funds and mortgages can be fun! 4 THE 1996 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press -- $14.95) The enduring job-search bible. 5 THE BEARDSTOWN LADIES' COMMON-SENSE INVESTMENT GUIDE by the Beardstown Ladies Investment Club with Leslie Whitaker (Hyperion -- $10.95) Recipes for Four-Bean Salad, Five-Hour Stew--and 23% returns. 6 FIRST THINGS FIRST by Stephen R. Covey, A. Roger Merrill, and Rebecca R. Merrill (Fireside -- $14) Managing your time by balancing your life. 7 LEARN TO EARN by Peter Lynch and John Rothchild (Fireside -- $13) Capitalism for beginners. 8 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Alan M. Siegel (Fireside -- $13.95) Concise explanations enriched with graphics. 9 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin -- $11.95) A Harvard team's step-by-step guide to conflict resolution. 10 THE ONLY INVESTMENT GUIDE YOU'LL EVER NEED by Andrew Tobias (Harcourt, Brace -- $12) Overcoming ``money intimidation,'' now in an updated edition. 11 JESUS CEO by Laurie Beth Jones (Hyperion -- $10.95) That team-builder and turnaround artist from Nazareth. 12 YOUR MONEY OR YOUR LIFE by Joe Dominguez and Vicki Robin (Penguin -- $11.95) To achieve financial independence, restructure your life. 13 THE ONE MINUTE MANAGER by Kenneth Blanchard PhD and Spencer Johnson M.D. (Berkley -- $9.95) Three management techniques, conveyed in brief story form. 14 HEART AT WORK by Jack Canfield and Jacqueline Miller (McGraw-Hill -- $14.95) Personal stories showing how work can be made more humane. 15 PERSONAL FINANCE FOR DUMMIES by Eric Tyson (IDG Books-- $16.95) Lighthearted primer. BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in June.