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FREDERICK'S OF HOLLYWOOD: OOH LA-LA

Frederick's of Hollywood has finally tantalized the market. Since hitting a high of 6 1/2 a share last summer, Frederick's B stock had been mostly weak until management announced on June 14 that the company may be for sale. Shares jumped 29% in two trading days, to close at 5 on June 18. A trust that owns 50% of Frederick's needs to sell to raise cash to pay taxes, and the company's poor performance was depressing the stock.

EDITED BY KELLEY HOLLAND


Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
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