A PC WAREHOUSE ON THE NET
THERE ARE 20 MAJOR PC distributors and thousands of resellers, and all are trying to keep up with 150,000 computer products from more than 800 manufacturers. Plus, their corporate customers demand custom systems at ultralow prices. Looks like an industry ripe for some form of electronic commerce, no? Sure enough, a company called pcOrder.com will open in mid-June to offer just that.
Using the Internet and private networks, pcOrder wants to serve as a neutral source for the latest technical, pricing, and availability data on all PC products. That way, instead of tediously phoning and faxing to find a distributor with the systems a customer wants, a computer dealer can just browse pcOrder.com's database. Plus, the system will ensure that only compatible components get ordered and then pass a finished order to the right party for processing.
pcOrder is a spinoff of Trilogy Development Group, an Austin (Tex.) maker of software that helps salespeople configure complex products, such as computers and insurance policies. Running pcOrder.com will be Trilogy co-founder Christina Jones. Her plan is first to collect usage fees from distributors and resellers. Later, manufacturers and distributors will be able to buy advertising space. pcOrder.com may eventually sell detailed marketing data, too.
EDITED BY PAUL M. ENG By John Verity
Updated June 14, 1997 by bwwebmaster
Copyright 1996, Bloomberg L.P.