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Losing Ground With American Shoppers

While earnings hit record levels, thanks to sharp cost-cutting,
Al Dunlap's Scott has yet to halt a slide in market share

SALES IN U.S. FOOD, DRUG, AND MASS MERCHANDISE OUTLETS IN
THE 52 WEEKS ENDED OCT. 29


PAPER TOWELS
                                           up
TOTAL MARKET            $2 Billion        10.9%

                                          down
SCOTT PAPER SALES     $306.6 Million      6.1%

                                          down
SCOTT MARKET SHARE        15.3%        2.9 points


TOILET PAPER
                                           up
TOTAL MARKET          $3.14 Billion       7.7%

                                           up
SCOTT PAPER SALES     $606.8 Million       2%

                                          down
SCOTT MARKET SHARE       19.3%         1.2 points


FACIAL TISSUE
                                           up
TOTAL MARKET          $11.7 Billion        5%

                                          down
SCOTT PAPER SALES     $77.3 Million       2.5%

                                          down
SCOTT MARKET SHARE        6.6%         0.5 points

DATA: INFORMATION RESOURCES INC.


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Updated June 14, 1997 by bwwebmaster
Copyright 1996, by The McGraw-Hill Companies Inc. All rights reserved.
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